Google Analytics can be an online store owner’s best friend. Get acquainted and discover why Google Analytics is essential for all online businesses. Learn how it can help you gain a far more in-depth understanding of your customer and ultimately make better business decisions.
We will cover the basics of Google Analytics setup and how to view your data using some common filters to help you build the story of your user experience on your site. We will also demonstrate how to set up goals and track the effectiveness of your campaigns with URL builder.
From there, we delve into setting up Tag Manager and the wealth of information you can gain from a structured tag implementation strategy and a measurement plan.
This session would be a perfect starting point for you if you have a new or established online store, and you want an introduction to, or refresher in, Google Analytics. You don’t need to work with a specific eCommerce platform to benefit from this session.