Google Analytics can be an online store owner’s best friend. Get acquainted.

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Google Analytics can be an online store owner’s best friend. Get acquainted and discover why Google Analytics is essential for all online businesses. Learn how it can help you gain a far more in-depth understanding of your customer and ultimately make better business decisions.

We will cover the basics of Google Analytics setup and how to view your data using some common filters to help you build the story of your user experience on your site. We will also demonstrate how to set up goals and track the effectiveness of your campaigns with URL builder.

From there, we delve into setting up Tag Manager and the wealth of information you can gain from a structured tag implementation strategy and a measurement plan.

This session would be a perfect starting point for you if you have a new or established online store, and you want an introduction to, or refresher in, Google Analytics. You don’t need to work with a specific eCommerce platform to benefit from this session.

Tuesday, 20 August 2019

7.00 pm - 8.30 pm

Geelong Council Offices

100 Brougham Street,
Geelong VIC 3220

Ticketed car parking is available on nearby streets and parking facilities. For a detailed map of parking locations, please see the City of Greater Geelong parking options and map.

Tea, coffee and light refreshments will be provided.

Refunds can be issued up until the day before the event. As this is a catered event, we ask that you give us as much notice of cancellation as possible.

You can ask questions about this session by emailing or calling (03) 5221 3281. Questions about the broader Geelong Small Business Festival can be directed to EcoDev Geelong on or by calling (03) 5272 4888.