GOOGLE ANALYTICS FOR YOUR ONLINE STORE
Google Analytics can be an online store owner’s best friend. Get acquainted.
Whether you want to manage your own analytics or understand what you’re paying your marketing agency for, understanding your analytics allows you to make better business decisions.
To drive your business in the right direction, you need to understand who is using your store, how they are getting there, how they are using it, when it is being used and what devices and software are being used to access it.
This session will outline:
A Google Analytics Overview:
Why you need analytics
How Google Analytics works
Set up view using filters
- Overview Reports
- Full reports
Use Goals to measure business objectives
Tracking campaigns with URL builder
Google Tag Manager:
Tag implementation strategy
Understand the Data Layer
Collecting data using the Data Layer, variables, and events
- Custom Dimensions
- Custom Metrics
Track events with variables
And touch on using additional tags for marketing and remarketing:
Google Ads conversion tracking
This is a must-attend session for anyone who runs or intends to set up an online store.