Google Analytics can be an online store owner’s best friend. Get acquainted.

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Whether you want to manage your own analytics or understand what you’re paying your marketing agency for, understanding your analytics allows you to make better business decisions.

To drive your business in the right direction, you need to understand who is using your store, how they are getting there, how they are using it, when it is being used and what devices and software are being used to access it.

This session will outline:

A Google Analytics Overview:
  • Why you need analytics

  • How Google Analytics works

  • Set up view using filters

    • Overview Reports
    • Full reports
  • Use Goals to measure business objectives

  • Tracking campaigns with URL builder

Google Tag Manager:
  • Measurement plan

  • Tag implementation strategy

  • Understand the Data Layer

  • Collecting data using the Data Layer, variables, and events

    • Custom Dimensions
    • Custom Metrics
  • Track events with variables

And touch on using additional tags for marketing and remarketing:
  • Google Ads conversion tracking

  • Dynamic Remarketing

This is a must-attend session for anyone who runs or intends to set up an online store.

This event has already taken place.

Check out our upcoming events.

No, you don’t. This event will give you the information you need to understand some Google Analytics basics. If you start building your website prior knowledge of how to assess what’s happening on your site can only be an advantage. If you have an existing online store, you can use this session to identify how to strengthen your website content. You can apply much of the information to a standard business website also.

You don’t need to work on a particular platform to benefit from this session.

Ticketed car parking is available on nearby streets and parking facilities. For a detailed map of parking locations, please see the City of Greater Geelong parking options and map.

Light refreshments will be provided.

Refunds can be issued up until the day before the event. We ask that you give us as much notice of cancellation as possible.