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Confused by acronyms like SEO, SEM, CRO, CAC and RFM? You’re not alone.
We cut through the jargon to introduce you to a variety of tools and strategies to help you attract new visitors and engage your customers in this 2 hour intensive.
Online Store Optimisation is a broad, multifaceted area. We address critical concepts and ideas from each area and put them together in a practical way. You do not need to be an expert in all things eCommerce to take steps towards optimising your online store. By implementing a few simple strategies, you will be able to start your eCommerce store on a path of sales growth.
How to structure your products for Search Engine Optimisation (SEO) so people can find your store.
Calls To Action (CTAs) and Conversion Funnels, to give your visitors all the information and the confidence they need to make a purchase.
User eXperience (UX) Design and some simple marketing to get your existing customers to come back and purchase more.
The session will arm you with practical ideas you can quickly implement to enhance and market your products and business. Suitable for businesses at all stages of their eCommerce journeys.