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Confused by acronyms like SEO, SEM, CRO, CAC and RFM? You’re not alone.

We cut through the jargon to introduce you to a variety of tools and strategies to help you attract new visitors and engage your customers in this 2 hour intensive.

Online Store Optimisation is a broad, multi­faceted area. We address critical concepts and ideas from each area and put them together in a practical way. You do not need to be an expert in all things eCommerce to take steps towards optimising your online store. By implementing a few simple strategies, you will be able to start your eCommerce store on a path of sales growth.

We cover:

  • How to structure your products for Search Engine Optimisation (SEO) so people can find your store.

  • Calls To Action (CTAs) and Conversion Funnels, to give your visitors all the information and the confidence they need to make a purchase.

  • User eXperience (UX) Design and some simple marketing to get your existing customers to come back and purchase more.

The session will arm you with practical ideas you can quickly implement to enhance and market your products and business. Suitable for businesses at all stages of their eCommerce journeys.

No, you don’t. This event will give you information about tools and strategies to optimise your online store. If you start building your online store with prior knowledge of these tools and strategies it can only be an advantage. Existing store owners can use this session to identify how to continue to drive sales.

You don’t need to work on a particular platform to benefit from this session. Our examples are specific to our platform, Arpastart eCommerce, but the underpinning information is relevant no matter which eCommerce platform you use.

Located a block away from the Geelong Railway Station, there are plenty of public transport options available. Ticketed car parking is available on nearby streets and parking facilities.

Morning tea will be provided.

Refunds can be issued up until the day before the event. As we are providing morning tea and drinks we ask that you give us as much notice of cancellation as possible.

You can ask us questions about this session directly by emailing or calling (03) 5221 3281.

Questions about The Geelong Small Business Festival can be directed to the festival team at Enterprise Geelong by emailing or calling (03) 5272 4888.