Online Presence Optimisation (How to Keep Google Happy) Part 2

2018-05-19T21:58:34+10:00May 21st, 2015|Online Stores, Search Engine Optimisation (SEO), Websites|

Last week we started talking about Online Presence Optimisation. To get your money’s worth from any paid Search Engine Optimisation (SEO) campaign, it is important to have a solid understanding of the principles underpinning SEO, and the infrastructure in place to support ongoing benefits of any short-term paid campaign. [...]

Online Presence Optimisation (How to Keep Google Happy) Part 1

2018-05-19T22:01:14+10:00May 14th, 2015|Search Engine Optimisation (SEO)|

Some SEO ‘experts’ seem to think that SEO is about cheating the search engines and finding loopholes in algorithms. We don’t believe this to be the case. We think SEO is about creating a great, seamless experience for users and communicating your objectives to the search engines, so they [...]