Online Presence Optimisation (How to Keep Google Happy) Part 2

2018-05-19T21:58:34+10:00May 21st, 2015|Online Stores, Search Engine Optimisation (SEO), Websites|

Last week we started talking about Online Presence Optimisation. To get your money’s worth from any paid Search Engine Optimisation (SEO) campaign, it is important to have a solid understanding of the principles underpinning SEO, and the infrastructure in place to support ongoing benefits of any short-term paid campaign. [...]

Online Presence Optimisation (How to Keep Google Happy) Part 1

2018-05-19T22:01:14+10:00May 14th, 2015|Search Engine Optimisation (SEO)|

Some SEO ‘experts’ seem to think that SEO is about cheating the search engines and finding loopholes in algorithms. We don’t believe this to be the case. We think SEO is about creating a great, seamless experience for users and communicating your objectives to the search engines, so they [...]

Organic Search Engine Optimisation & Organic Search Results

2018-05-19T23:25:28+10:00October 27th, 2014|Search Engine Optimisation (SEO)|

The goal of Google and all other search engines is to deliver the best possible search results for their users. Most users browsing the internet are looking for something. It could be a product, a solution to a problem or specific instructions for something. When the content on your website [...]