STARTING A BLOG 2017-05-25T14:14:35+00:00

STARTING A NEW BLOG

Many aspects of your new blog build are the same as a Website Build. For this reason, we suggest that you also take a look at our New Website Build Guide before starting a blog.

New Website Build Guide
Blogging is the new romantic dream of the web. It is often perceived as easy money, an opportunity for advertising revenue and free products from companies wanting your endorsement and audience, and an avenue for influence and adoration by a wide readership.
The reality is far from glossy. Comments written about your wonderful and thought provoking articles will contain links to viruses or advertisements for viagra, trolls will attack, grammar nazis will decimate you for a misplaced apostrophe, and it will take time to build a meaningful readership.
Bloggers must be tough, must be focused, and above all else, must have a purpose for what they are doing in the first place. We suggest that before you invest your valuable time and money in developing a blog, that you systematically assess whether or not you should.

BEFORE STARTING A BLOG, ASK YOURSELF:

DO YOU HAVE TIME TO BLOG?

The reality is that most people don’t have time to blog. If you are serious about starting one, test yourself out. Write 10 blogs in preparation. It won’t be a waste of time. If you do end up embarking on a blog, you’ll have your first articles researched, written and ready to go. If you plan on maintaining your own blog, bear in mind that you will also have to allow time for formatting, and sourcing and preparing your images. You’ll get a bit of a feel for how long an average blog article will take you to prepare, and how many are feasible in the time you have available. Most importantly, you will find out how achievable your goal is before you invest your time and money in developing your blog.

WHAT IS YOUR PURPOSE?

Blogging for business must be embarked upon with a clear goal and strategy. You need to have a specific target audience in mind and a message to convey. Trying to maintain a professional status as a person or organisation to look to for guidance won’t work if you jump to funny pictures of cats or weigh in on current events irrelevant to your business. When you get off target, your target market turns off.

If you are considering a blog only for SEO purposes, stop right here. There are other SEO options you can utilise that will work more effectively for you if this is your only reason for jumping into the blogosphere.

HOW WILL YOU GET YOUR BLOG NOTICED?

Start thinking about your marketing campaign. You may have an existing customer base to launch from, or some complementary businesses you can advertise through.

You can utilise your RSS feed to minimise your work. There are a multitude of options, but they all take some time to set up. You can use your RSS feed to do such things as automatically update your Social Media pages, send out RSS updates via newsletter, deliver articles direct to readers email accounts, or allow readers to connect using their own preferred RSS feed reader.

HOW FREQUENTLY SHOULD YOU PUBLISH?

The frequency of a blog publication depends on the nature of the blog, but all blogs have the same thing in common. Publish too frequently and people switch off, publish too infrequently and people don’t engage in the first place. Getting the balance right will depend on what you have to say and who your customer is. If you’re not sure what your target readers want, ask. You can do a survey – formally or informally, to find out what your target reader is likely to engage with best. Feel free to utilise ours as a starting point.

FOR LOVE OR MONEY?

Not all blogs are set out to be monetised, some blogs are embarked upon for love. If you do plan on making money on your blog you will need to know how you want to achieve this. Paid advertising and product endorsements require evidence of a strong readership to be successful. A strategic plan to increase your exposure is important.

CAN YOU WRITE?

This is the major prerequisite of blog writing. If spelling and grammar are difficult for you, it will not play to your businesses strengths to advertise your weakness. You may dissuade more readers than you persuade by presenting your articles riddled with basic spelling and grammar errors.

READY TO BLOG?

Talk to us about setting up your blog and helping it work for your business.

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WORK AROUND YOUR LIMITATIONS

There are ways around almost everything. Here are some suggestions of ways to get around common limitations.

STOCKPILE

Take advantage of quieter times to stockpile a collection of blogs ready to go for when your time is limited. Any stockpiled blogs should not be fixed in a particular time. It will be quite obvious when an article responding to current events is held back for later publication.

OUTSOURCE YOUR FORMATTING

You can write your own articles and have someone else complete the process by uploading and formatting it on your site. We offer a tailored package to make this cheaper for you as an ongoing process.

GUEST BLOGGERS

If you really want a blog but don’t always have the time, you can rope guest bloggers in to ease the load. Keep your blog topics relevant. Guest bloggers will need to be given clear guidelines of what you want from them, and a timeframe to work within. It is always a good idea to give your deadline as two weeks before it is needed to allow time for delays. The disadvantage of using guest bloggers for this purpose is that they will frequently request a guest blog from yourself in exchange. You should be willing to offer something in exchange for their services.

GHOST WRITERS

Have someone write your blog for you. You will still need to provide them with the content that you want covered, but it will save you time in writing up the article yourself. We offer a blog writing service tailored around your needs.