FOCUS ON SUSTAINABLE SEO
Organic SEO is all about delivering value and creating a good experience for your customers, what could be more sensible than that?
ORGANIC SEARCH ENGINE OPTIMISATION (SEO)
Make no mistake, a good ongoing SEO strategy is hard work, but in the long run will pay off much better than depending on loopholes in a search algorithm, or on Pay Per Click (PPC) advertising.
SO WHAT IS ORGANIC SEO?
Organic SEO refers to the process that gets you into search engines’ results without paying for the position. It involves structuring your site and your content in a way that Google can easily read and assess for relevance for people’s searches. Organic SEO requires planning, but the benefits to your search results and just as importantly, your visitor experience, makes it well worth your time.
THE COMPETITION
You can’t all be on the first page of Google. Google’s first page of search results is limited to 10. To have a hope of achieving one of those coveted top-spots, you need to be strategic. Start by being specific and working out exactly what search term or terms you want to achieve high results for, and work backwards from there. With good research and hard work, you may achieve first page results.
DIRECTING TRAFFIC
A top position in Google is useless to any business without a plan in place for directing that traffic when it arrives at your site. Convert your visitors to customers by setting up your site with your objectives in mind. Allow your visitors to move through your site quickly and find what they want easily. Google likes to see visitors engaging with your site, and in turn will continue to send traffic.
GET SERIOUS ABOUT BEING FOUND ONLINE
Start planning your Organic SEO approach today.
BE CAUTIOUS
Make no mistake, a good ongoing SEO strategy is hard work, but in the long run will pay off much better than depending on loopholes in a search algorithm, or on Pay Per Click (PPC) advertising.
NO ONE CAN GUARANTEE A #1 RANKING ON GOOGLE
Beware of SEO experts that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google (there is no such thing).
BE CAREFUL IF A COMPANY IS SECRETIVE OR WON’T EXPLAIN WHAT THEY INTEND TO DO
Ask for explanations if something is unclear. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you.
BE WARY OF SEO & WEB CONSULTANTS THAT SEND YOU EMAILS OUT OF THE BLUE
Reserve the same scepticism for unsolicited email about search engines as you do for “burn fat while you sleep” diet pills.
MANAGE
YOUR
OWN SEO
With a little bit of know-how, you can manage your own Organic SEO strategy. We aim to make you as independent in this process as you would like to be and publish regular articles on the topic.
BE STRATEGIC IN YOUR SEO PLANNING
If you know specifically where you want your Organic SEO plan to take you, we can help you work out the most time and cost effective way to get there. We’re here to help you through every step of the planning and execution of your Organic SEO strategy.
SEO ARTICLES
Read some of our recent articles.
They are guided by the needs of our customers. Feel free to submit a topic request on our articles page if the topic you need hasn’t been covered yet.
