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Managing Product Reviews

May 12th, 2016|Categories: Arpastart eCommerce Platform, Online Stores|Tags: , , |

Product reviews are a really useful marketing tool. They help a customer gain confidence in their purchase by forming a clearer picture of the product and your business. We've talked about using product reviews in Arpastart eCommerce before, but to make life easier for you, we've just updated our user [...]

Planning For a Successful Christmas Trade

April 28th, 2016|Categories: Online Stores|Tags: , |

Christmas is coming, folks. Although it takes place on the same date every year, it has an uncanny way of sneaking up on people. Unfortunately, too often we see retailers in a stressful situation when they realise that their marketing plans haven't lined up with their websites. This year, [...]

Creating Successful Newsletter Campaigns

March 24th, 2016|Categories: Branding, Search Engine Optimisation (SEO)|Tags: , |

Newsletters are a really valuable marketing tool. You can generally make the assumption that people want to hear from you if they've bothered to sign up to your mailing list. Getting people to actually read your newsletter can be a difficult task, though. There are lots of tricks you [...]

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