ARTICLES
We strive to offer you a variety of information valuable to your business. You can find a summary of recent posts here, or look under specific categories for the subject you need.
Inbound Customer Communication Tools
The content of your business communications is critical. Equally important is the method of delivery. Last week, we looked at some options around outbound business communications. Today, we address how to streamline customer communication with a few handy tools to keep in your collection. CUSTOMER [...]
Effective Communication: Getting Information Out
There is little more crucial to business than effective communication. The right information needs to be able to flow to and from your customers -- and at the right time -- to keep everything moving smoothly. This has been presented to us all in a hundred different ways from [...]
Small Business SEO: 3 Simple Ways to Improve Your Website
There is a myth that many small business owners believe when it comes to their website: "If you build it, they will come". As a web design and development agency, we speak to businesses owners about their websites a lot. Usually, it involves the issues they are currently having. [...]
Content First Approach
As a web design and development agency, we are lucky enough to work with businesses across all industries. We are able to apply both our technical skills and our creative solutions to help our clients extend their brand online. Within our business, we use process improvement cycles to learn [...]
New to Arpastart eCommerce: Sales Forecasting
Sales forecasting directly impacts your inventory control, financial planning, price stability and even your marketing. We think that the Sales Forecasting tool new to Arpastart eCommerce is one that you'll be very excited about. WHAT IS SALES FORECASTING? Sales Forecasting helps make an informed estimate about how much [...]
Why Should Your Customers Buy From You?
We all know that our businesses are not isolated from outside factors. We know that seasons, trends and competition influence our businesses. What we see; however, is that most businesses have websites that act like they exist in a vacuum. We think that is costing them business. LOOK AT THE [...]