There is a myth that many small business owners believe when it comes to their website: “If you build it, they will come”.
As a web design and development agency, we speak to businesses owners about their websites a lot. Usually, it involves the issues they are currently having. Generally, when we look at their websites, we find beautiful, mobile responsive sites with amazing features. We often also find either very little content, or content that does not speak to their target market. To a small business SEO is vital, so without fail, we end up discussing the importance of good content and Search Engine Optimisation (SEO).
At that stage, we are sometimes met with a blank stare.
“I paid a developer to do my new site. Shouldn’t they have done all this stuff already?”.
That is a difficult question to answer, as it really depends on the agreement that was made between your business and the designer or developer. Unless you engaged your designer or developer to write the content for you or SEO was part of the agreement, we would say the answer is; “Not really”.
Most web developers do make sure the technical SEO is up to scratch, but in the majority of cases, the business owner is responsible for making sure the content on their site is aimed at the right audience and properly optimised.
Fixing these issues doesn’t need to be complicated. Even if you have a website that has very little traction, there are some small changes you can make that will result in big changes in engagement.