The problem is, the content might not be created yet, or it might be outdated, or not match what you are trying to achieve.
So what tends to happen is that we create a mockup website that matches what you communicated you wanted the new site to look like, taking into account your current logo and existing brand styles.
Then, when we get to the stage that your content needs to be incorporated into the design, we run into issues. We find places where the content is too long or too short, images that were created no longer convey the same message as the new content and that customer testimonial you just received uses long words that break the column format you requested and approved.
This is where everything goes wrong. We may have to redesign the pages, or, you may have to have the content rewritten or shortened to fit into the layout. Multiply this across multiple pages and the immediate impact becomes clear. Deadlines are missed. Budgets are blown out.
Less visible, but possibly more damaging, is the effect it has on the experience your customer has when visiting your site.
If you ‘shoehorn’ content into the design, you end up creating a disjointed experience and user flow. Website visitors may not understand how to interact with certain areas of the site, or where to find the information they need, causing them to leave and go somewhere else.