Christmas is coming, folks. Although it takes place on the same date every year, it has an uncanny way of sneaking up on people. Unfortunately, too often we see retailers in a stressful situation when they realise that their marketing plans haven’t lined up with their websites.
This year, we’ve enlisted the help of local retail planning expert, Deb Fribbins to give you some tips on making the silly season a little less stressful with effective planning.
Deb has worked in buying for some Australian retail giants including Target, Myer and Harris Scarfe, so she understands how to make your Christmas retail planning work for you. With her new business, Developing Excellence in Business, she now provides business planning advice in the Geelong region, with a particular interest in retail.
Christmas trade fairs are already in operation. While you’re planning your product range, you need to start looking at the bigger picture, and every step that will be required from purchasing through to delivery.