If you already have an existing website, getting ready for a new website can be a daunting task. We’ve been there ourselves. What do you keep, what do you throw out, what do you modernise?

Websites can become quite large over time – particularly for those who have online stores or are active bloggers. The longer you leave it the harder the prospect seems, so if you’re thinking of modernising – there’s never been a better time than now. There are a number of things that can help the process go smoothly.

We write this using the pronoun “You” because you can do it. Most of it could equally be read as ‘We’. If you need help and guidance, we are able to help you out.


Be clear about what do you need your website to do now and in the foreseeable future. Alerting your web developers to this while you are getting ready for a new website means that you are set up with a system that does what you need it to do well. There’s no point spending your hard earned time and money on a website only to have to redo it in 6 months when your requirements change or give your customers a clumsy experience when you add in functions the platform’s not designed to perform. For example, if you have intentions to launch an Online Store, your site should be built on an appropriate platform. We all know what happened to the three little pigs when they didn’t take the purpose into consideration in their choice of house materials.


You don’t have to start again, but what an opportunity to audit and address your content. What’s still relevant, what needs updating, what’s not present at all?

You really should take a very strong look at your analytics where available – and if you don’t have any available, make sure they are on the new site.

Look at where your customers land, how they move through your site – and where they drop-off. If you have a page that people drop-off or bounce from regularly, then you need to start looking at why. All the little bits and pieces that drive you and your customers crazy can be addressed in your new site build.


Your site structure, from the menu to the way the pages lead and link to each other should be intuitive for your customers to use. Every business is different, so your structure will be determined by your aims. Work out what you want your customers to be able to do on your site then the easiest way to achieve it. It’s always best to get your customers where you want them to be, using as few steps as possible.


Your website should match your brand. A customer should know that they’ve landed on the right site instantly. The look and feel of the site should also convey who you are as a business, and what they can expect from your products and services. If you have a style guide it’s valuable to pass on to your developers. It’s also beneficial to supply them with samples of your existing marketing materials. A website is a valuable way to talk to your prospective customers without being there so it should convey the personality of your business.


Another way to convey the personality of your business is through the language and tone of your content. You or your content writing team need to be consistent in their voice. It creates a disconnect for your customer if content is written in distinctly different styles. You should be writing in a tone consistent with your brand, and don’t forget to write for the web.