Users typically scan for information. They skim the pages looking for highlighted keywords, meaningful headings and lists. They will skip everything that does not look instantly relevant to them. Your paragraphs of perfect content convincing them to stay aren’t even registered. They just want to make a quick decision about how relevant your content is to their needs.
Your visitors consider two things:
- Does your website have what they are looking for?
- Can they find it easily?
It is your job to make sure they can:
- Find it
- Action it
- Share it