Why You Do Actually Need a Website

From time to time, we meet people who believe they don’t need a website. Unfortunately, they are often either outright wrong, or not thinking far enough forward in their business planning.

“I DON’T WORK IN AN INDUSTRY THAT NEEDS WEBSITES”

So far, we’ve not actually met anyone who has told us this where this has been the case. Your business generally falls into one of three categories:

  • Your industry is a common one.
    Read, you have lots of competition.

  • Your business offers a niche service in a common industry.
    You need to get this information out there. Exactly what you do is not often apparent to your customers.

  • You work in a niche industry where you have no competition.
    If no-one knows about what you do, you can’t expect them to find you.

Basically, you need a website.

“I ALREADY HAVE ENOUGH CUSTOMERS”

That may be the case today, but what about tomorrow? A website doesn’t give you instant access to all the internet traffic searching for your products and services. It takes time for you to be indexed and ranked high enough in the search results for you to be found by prospective clients or buyers. If you wait until your customers start dwindling it’s already too late. It will mean investing in a website at a time you can least afford it – when cash flow is starting to look difficult.

If you think you already have access to plenty of customers, consider constructing a single page site with essential information about your business. It gives the impression of an additional layer of professionalism, and it means that your domain name can start being recognised by search engines in advance of when you need to build on it. You can always add extra pages and information at a later stage when you need it. Websites are not stagnant entities. They can be adapted and improved as your business needs change and develop.

“I DON’T WANT MY COMPETITORS TO KNOW WHAT I’M OFFERING”

We have surprisingly heard this argument before. It’s fair to say that you wouldn’t ideally want your competitors to be looking you up online and matching your prices or services, but… and here’s the clincher… if your competitors can’t see what you’re offering, neither can your prospective customers.

“I DON’T HAVE ANY COMPETITION”

Maybe you don’t have any competition. Unfortunately, low or no competition also means an attractive market for a new business in town. The second you have a competitor launch in your area, and most will launch with a spiffy new website, you instantly start looking like the second-rate rookie to those who haven’t had to use your service before.

“I SELL PRODUCTS IN MY STORE, PEOPLE CAN COME IN AND SEE MY WARES”

It’s increasingly unlikely in this day and age that people will just hit the shops and hope to find something suitable. People generally do their research first and compare prices or availability across several stores, physical or online, and decide on the best match for their needs. Even if you have precisely the product they want, at the right price and in the right quantity, they’ll never know and buy elsewhere.

Online shopping is an enormous time saver for people, and they will often spend their evenings browsing online to make sure that they target their lunch time shopping trip to make sure that they get exactly what they’re looking for quickly. There are also many benefits of selling online, but that’s a topic for another article.

“I HAVE SOCIAL MEDIA ACCOUNTS, THAT’S ENOUGH”

Social Media offers a great opportunity to get people’s attention, but it’s not a website replacement. Social channels have many and varied limitations. While you get to have a say in the branding of your social pages through the use of images and sometimes colour schemes, most of it is largely out of your control. There is limited ability to showcase information about your business that people can easily locate. A post today might take hours of scrolling to find in three month’s time. You can pin posts to the top in many cases, but only one at a time. People looking to your social accounts for specific information will often leave empty handed and frustrated.

A website doesn’t need to be an all-consuming process. In many cases, just a single page site will suffice. In a day and age where the Internet is carried in the pocket of 89% of your consumers, according to The Digital Industry Association of Australia, you can’t afford to be complacent about the power of a self-determined internet presence.  Even if you’re given a glowing review by an existing client, people will usually jump online to verify your credentials before calling you. The only thing that we hear more often than ‘I don’t need a website’ is; ‘I won’t even consider a business’s services without checking them out online. I need my website to impress’.

2018-05-20T00:02:33+00:00 March 10th, 2016|Search Engine Optimisation (SEO), Websites|

Leave A Comment

three × two =

This site uses Akismet to reduce spam. Learn how your comment data is processed.