While deep down people know that the price of shipping is built into the products, free shipping remains a strong selling point. It is often a reassurance for customers to know that when they hit checkout on their shopping cart, there are no extra costs to pay. They may even add an item to the cart, with the perception that they’ve just saved themselves some money. Free shipping can be applied across the store, or with Arpastart eCommerce, to individual products or categories, above a particular value or quantity of purchase, to individual customer groups, or to individual customers by way of coupon codes.
You may choose for your regular, full-price paying customers to get free shipping, and for your discounted wholesale customers to pay for their shipping costs. (Yes, Arpastart eCommerce allows for you to manage your wholesale orders with no fuss!)