• measuring-online-store-success

Measure Your Online Store Success

How do you know if your online venture is successful?

Simple. Start by clearly defining “success” for your business. When you have a clear definition, you can measure progress, adjust, and improve to achieve your online success.

If you don’t measure you are just guessing.

“What is measured improves.”
Peter Drucker, Management Consultant

STORE ANALYTICS HELPS YOU MAKE EDUCATED, DATA DRIVEN DECISIONS

Arpastart eCommerce Plus and Arpastart eCommerce Enterprise now include our new Store Analytics module. It gives you powerful insight into the essential parts of your online store.

Data is organised in Pre-Sale, After-Sale and Visitors. Each section has detailed information and graphs to make the data easy to understand.

If you have enabled eCommerce tracking in your Google Analytics account, Store Analytics can be easily integrated. All you need to do is enter Google Account ID in the settings. Easy right?

analytics-dashboard

THREE METRICS EVERY ONLINE STORE OWNER SHOULD TRACK

1. CONVERSION

Conversion is the process that transforms a visitor into a customer. It can mean buying a product, booking a service, downloading marketing material, or signing up for a newsletter. Regardless of what conversion looks like for your business, you should use conversion to measure your online store success.

Store Analytics presents conversion as a 6 point sales funnel:

  1. First Visit
  2. Add to Cart
  3. Delivery Method
  4. Payment Method
  5. Confirm Order
  6. Successful Order

The funnel is a detailed view of how your visitors move through the conversion process. It can often show you where visitors are experiencing friction and leave before completing a conversion.

conversion funnel
2. TRAFFIC SOURCES

Traffic Sources show you how visitors get to your store. You can use this information and compare it to your marketing and Search Engine Optimisation strategies.

  • If you have invested in social media advertising, do you see a return in lots of Social Traffic?
  • If you have invested in content optimisation, does it increase Search Traffic?
  • If you send marketing emails, have a referral system or publish an RSS feed, do you see an increase in Other Traffic?

You got visitors to your site, now let’s make sure they become paying customers.

traffic sources
3. MOST SEARCHED KEYWORDS

Most Searched Keywords gives you insight into what visitors are searching for and if they found it in your store.

  • Use this data to drive your content strategy so visitors can more easily find what they are looking for.
  • Use it in your product range planning if you don’t currently stock an item or a variation of a product.
search query graph

WHAT ARE YOU DOING TO IMPROVE YOUR BUSINESS OBJECTIVELY?

Objective data is the best way to measure what is working well and what needs improvement. We already mentioned that every Arpastart eCommerce Plus and Arpastart eCommerce Enterprise store now includes our Store Analytics module as standard. But don’t worry if you have the Arpastart eCommerce Starter edition, Store Analytics is available as a paid upgrade.

“In God we trust, all others must bring data.”
W. Edwards Deming, Statistician

Analytics can be challenging, sometimes even frustrating, but if you use the data from our Store Analytics module to drive decisions, it will help you increase conversions and make your business even more successful.

2018-05-19T16:42:53+00:00December 10th, 2015|Arpastart eCommerce Platform, Online Stores|

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