Conversion is the process that transforms a visitor into a customer. It can mean buying a product, booking a service, downloading marketing material, or signing up for a newsletter. Regardless of what conversion looks like for your business, you should use conversion to measure your online store success.
Store Analytics presents conversion as a 6 point sales funnel:
- First Visit
- Add to Cart
- Delivery Method
- Payment Method
- Confirm Order
- Successful Order
The funnel is a detailed view of how your visitors move through the conversion process. It can often show you where visitors are experiencing friction and leave before completing a conversion.