At the back of the customer’s mind around Christmas is usually the question; ‘If I do my research and come back to buy it later, will it still be available?’, more so the closer they get to Christmas. Having stock quantities displayed for your customers to view can be a good sales technique. If they are aware that you only have two of an item left, they may make that purchase before they miss out; if they see you have plenty left of a popular item, they may just tell their friends.
Making a social share available on your products could encourage people to easily share your products with their friends and family and increase your potential customer base.
If your product is sold out, but you have another shipment arriving in the next few days, it is something that your customers should be made aware of. Pre-purchase and a stock due in announcements may really help your sales.