Is your main business activity represented with a clear call to action? Visitors to your site should be able to see in a snapshot what products and services you offer. More importantly, they should be able to easily identify what they should do with that information, and where they should go next. That may be contacting you, looking at your main service in more detail or booking a ticket to your latest event. Look at your homepage with fresh eyes and ask yourself, is my homepage well signposted?