Product descriptions are integral to product page optimisation. Make sure you have unique product descriptions and nevercopy the description from a manufacturer or competitor’s site. Duplicate content can do serious damage to your optimisation strategy.
The real power in product descriptions is in providing the information your customers need to make a buying decision. With that in mind, identify the things that would help you buy the product, then write your descriptions using that information.
A good product description offers a complete picture of the product, giving your customers everything they need to make an informed buying decision.
Use a bulleted list to point out the main selling points, so your visitors can scan them at a glance. Flesh out otherwise boring features with comparisons to different products on the market and point out how your product stands out.
It is this kind of attention to detail that can make customers decide to buy from your store, rather than anywhere else.