Deciding on the best Online Store approach for your business is a daunting prospect, there are many things to consider in making an informed decision. Since the launch of Arpastart eCommerce, we have received a lot of questions about how to make a good selection and heard some horror stories about people who have signed up for an Online Store contract to find that it doesn’t meet their needs and has done their businesses more harm than good.

There are a lot of great Online Store solutions out there, it is just a matter of finding out which one will work best for your business. To make sure that you get the best deal possible, make sure you consider the following:

HOW MUCH CONTROL DO YOU WANT OVER THE APPEARANCE OF YOUR STORE?

Many Online Store packages give you the option of a number of pre-defined themes to choose from. If you only want to be able to change your colours or upload a logo and your product this may or may not be a factor for you in your decision. If your business is strongly branded and relies on your design and personality showing through in your website this may be vital.

Arpastart eCommerce offers full control of the look and feel of your site.

A standard theme is available by default, allowing you to brand the site by changing colours and applying logo and banners at no extra cost.

WHAT CODING DO THEY USE & HOW WELL DOES IT TRANSLATE TO MOBILE TECHNOLOGIES?

The type of coding used can limit how and if your customers can view your site. If it doesn’t state what type of coding is used in creating the site, ask. A lot of free website builders use code which cannot be viewed on Apple computers and devices. Professional coding will optimise efficiency of loading and advantages across platforms.

Arpastart eCommerce is able to be enjoyed across all platforms and devices. It is fully responsive too, so you won’t miss out on those mobile sales.

HOW MUCH WORK IS INVOLVED FROM YOU?

The set-up of different packages means that vastly different maintenance hours are required from you. Solutions which are largely automated through database integration will save you a lot of time if all you need to do is upload your photos, enter your data and let the Online Store do the rest for you. Some offer ‘drag and drop’ formatting which allows you place your items in the position you want visually, but be aware that depending upon how well the code it is written you may experience some problems with alignment in formatting. Some offer automatic stock control options and others don’t. Read the fine print or talk to a representative about what your time investment is likely to be. Some solutions also offer to do Store maintenance on your behalf, and at a fee, update your site with information you provide to them. For those who find their time is needed elsewhere in their business this can be a valuable option.

Arpastart eCommerce can be easily maintained through a user friendly interface. Our database allows you to upload your product information and have it display consistently across the site.
Stock control options allow you to track your inventory in store. Pre-sales and sales by subscription are made easy.

Processing orders is also a breeze, with handy shortcuts designed to minimise your administration time and keep your customers happy and up to date with order progress.

HOW MUCH SUPPORT IS OFFERED OR TRAINING AVAILABLE?

Make sure you know how to go about finding out the information you need to run your store at optimum performance. Online Stores can vary in the amount of support and training they offer ranging from non-existent to intensive and can include such delivery methods as online demonstrations, webinars, manuals and individual and group training sessions.

We currently offer personal and group training options, and an online manual which is constantly being updated with new features as they become available.