You can’t just create content, publish it once, and hope for the best. In order to implement an Optimised Content Marketing plan you must measure and then improve upon your efforts. This final level should make up the last 5 – 10% of your SEO efforts and includes measuring and subsequently trying to better your metrics.
So what does this mean for your search engine optimisation strategy? Well, it means that you should be looking at new ways of using social media to boost your rankings.
Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right ‘social signals’ that your site and pages deserve to rank well. Search engines value people engaging with content.
In order to improve a content marketing campaign for further execution, not only must you master the previous tiers, but you must measure, benchmark, tweak and repeat. This is the final and ultimate tier – the remaining 5 percent of your SEO effort.