You should never, ever, ever pretend to be a customer. Get caught – or even suspected of falsifying reviews and your reputation is gone. That said, with honesty being the best policy, you can reap the benefits of reviewing your own products as you. There is nothing wrong with using the review feature using the display name of ‘Staff Pick‘. You will still highlight products in the category, and make it attract attention in the product comparison feature. Most importantly, it is transparent.