Throughout all the changes in the search algorithm, there are a few simple constants:
- Google loves fresh, relevant content in the form of page updates, press releases, blogs, case studies, news and events.
- Optimised content distributed to reliable sources will assist in building strong backlinks that are unlikely to negatively affect your SEO efforts.
- Google’s social network, Google+, is indeed factored into its search algorithm. Build your Google+ presence and circles and start sharing your content today.
Ultimately, writing SEO friendly content does continue to come back to the concept of relevance. Your content needs to be written with targeted keywords in mind, but needs to be written for people first and foremost. Google’s algorithms aim to improve the relevance of search results for the use of people searching for any given topic. If you cater for the needs of your customers, you will be sticking with the principles the Google updates are trying to uphold.