You Need an Online Store

There continues to be a growing trend towards online shopping amongst Australian consumers. Our digital economy is still growing at a rate of around 9% per annum to a record $16.6 billion in the year to January 2015, according to NAB’s latest Online Retail Sales Index.

Bricks and mortar stores are now realising that if they don’t offer their customers the option of researching and buying their products online, they will lose sales and customers to their competitors. Business success will be determined by the total Customer Experience you offer, both online and in store.

eCOMMERCE IS A PROVEN STRATEGY FOR GROWTH

Expanding your business to include an online shopping platform creates opportunities for your business. If diversifying your customer base and increasing your profit is something that you are interested in, Arpastart eCommerce may be the answer.

ARPASTART eCOMMERCE OFFERS YOU A FLEXIBLE & SCALABLE ONLINE SHOPPING PLATFORM

The comprehensive features of Arpastart eCommerce include:

  • Easy Product search functionality
  • Product catalogue browsing by Category
  • Ability to specify product attributes for quick product comparison
  • Specify options, such as size and colour
  • Detailed individual product descriptions
  • Managing discounts and sales promotions
  • Easy order management
  • Integration with email marketing
  • Plus many more fantastic eCommerce features
ARPASTART eCOMMERCE
Take a look at our standard inclusions and pricing.

Moving your business online can be a daunting task, but having a detailed plan can keep you focused.

KEY ASPECTS OF SUCCESSFUL eCOMMERCE ENDEAVOURS

MISSION

What is your businesses going to do?

STRATEGY

How will you make your business a success?

ENGAGE

Get started, then review and improve as you go.

There is no single answer to making your online store successful. Every eCommerce approach should be targeted with the individual business in mind. You will need to consider the following Buisness and Technology Issues carefully to decide on the best avenue of approach for expanding your business online.

BUSINESS ISSUES

  • What is your business model?
  • What kind of resources will you need?
  • How do you deal with market changes or demographic shifts?
  • What expertise is available to you?
  • Are you looking for a self managed solution or need assistance?
  • What is your content strategy?
  • What is your social media strategy?
  • How do you manage your inventory?
  • How will you promote your online store?
  • What are your marketing requirements? How do you manage your campaigns?
  • How will you handle refunds and returns?
  • Which currencies, languages and tax models will you support?

TECHNOLOGY ISSUES

  • Domain name(s) and business email addresses
  • Do you invest in an SSL Certificate?
  • What Payment Gateway will you use (PayPal or other merchant gateway)?
  • How will you handle shipping and logistics?
  • How do you design your customer’s shopping experience?
  • Do you use external systems like Third Party Logistics Providers or Product
  • Information Management systems? How will they integrate?
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Web analytics

Arpastart eCommerce offers a comprehensive package that allows for exponential growth and feature expansion.

Our basic package is feature packed, and covers the eCommerce needs of most businesses.

2018-05-19T22:10:32+00:00April 23rd, 2015|Arpastart eCommerce Platform, Online Stores|

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