What this looks like in real life is as varied as your conversion goals, but we’ll give one such example of use. We frequently see people who have an online store using Facebook to make additional sales by asking followers to comment ‘sold’ under a photo to purchase. This may make your sale fast here and now, but it is a very time consuming way to make sales in the long run. A more productive sales technique would be to provide an image and link to the product on your site. A coupon can also be provided to sweeten the deal. Aside from the obvious advantage of easy payment and invoicing, this approach encourages people to visit your site. They may navigate through a number of pages, add more products to their shopping cart, and come back to shop at a later stage. All of these behaviours are good for your Organic SEO.