Blogging can be a powerful tool for business. It allows people to engage with you on a regular basis and provides an opportunity to relay information about the benefits of your business, and allow your customers to get the most out of your products or services. Blogs can also help with Organic SEO, allowing you to regularly update the content on your site and keep people coming back for more.


Blogging is becoming increasingly popular, but bloggers frequently set themselves up for failure with unrealistic expectations of achievement, or by approaching it without a strategy. Deciding whether or not you should have a blog involves objectively assessing what’s involved. We’ve created a Getting Started Guide for Blogging to allow you to more easily assess if blogging is for you, and to help you get started on your blog. Anyone can have a blog, this guide will help you work out if it’s the right approach for your business.


As with achieving most things of value, you do have to plan your blog approach and work hard to be able to reap the rewards.


In some cases, such as for organisations like ours, blogging is actually a valuable tool in work reduction. While every business is different and has different needs, our customers largely have similar questions and concerns. A blog allows us to direct people to the more general information they are usually looking for, and can be built on in greater detail where needed on an individual basis. By hosting it online, it assists with our Organic SEO, and more importantly, allows us to update information as needed to ensure that customers are getting relevant information.