We’ve bombarded you with information about Conversion Rate Optimisation over the last 8 weeks. Now we get to the fun part – tools to help you improve your Conversion Rates. Some are paid, some are free. Like any software, the choice of package comes down to individual needs and personal preference, but following are a few tools worth looking at.


For most businesses Google Analytics offers more than enough, but you will need to work out what is best for your business. You want an analytics package that allows you to get the basics, but also has advanced analysis tools like audience segmentation, and conversion tracking.


Other than analytics, you need some insight directly from users and hear their concerns in their own words. This is where user surveys come in.


There are plenty of user testing tools, which will give you the data that people will not tell you in a survey. These tools show you how users interact with your site.