Numbers can point you in the right direction to find where to look for issues, but it’s the user experience that makes or breaks your site. Try using your website from your customer’s point of view to make sure that it is all it can be.
It can be difficult to step back and see your site objectively if you are heavily invested in it. You may benefit from asking a few friends to try out your site and complete a particular task, preferably one that is closely linked to one of your conversions.
Watch for problems they may have. For best results, use friends who have no idea what you do or sell.
If you would like assistance setting up analytics on your website, or want some help with interpreting your data, don’t hesitate to get in touch with us.