Why is Conversion Rate Optimisation Important?

We see many website owners reach for paid advertising in an attempt to improve profitability. To be completely transparent, as a rule, we are not a fan of paid advertising. It is getting very expensive and extremely competitive. In most cases, spending more money is not even the right answer.

We are not suggesting there is no place for paid advertising. We are suggesting that you do some research first to identify if there are issues in your conversion funnel. Then strategically deal with those issues first. When you know which funnels are bringing in the ideal customers for your business, you know where to target your paid campaign.

By consistently analysing and improving your conversion rate, you build your web traffic with a longer term view than a paid campaign, at considerably less cost.

Everyone can improve their conversion rate and it is easy to start small

With Conversion Rate Optimisation, it is easy to start out small. Run a survey and collect feedback that points to potential confusion in your conversion funnel. Run tests to optimise elements that are easier to manage and are perhaps not business critical. Work on improving your metrics by getting feedback, analysing the data and testing.

This will demonstrate the value of Conversion Rate Optimisation for your business and might even go a long way to calculate your eventual Return On Investment!

THREE REASONS YOU SHOULD BE OPTIMISING YOUR CONVERSION RATE

IT IS FREE!

Conversion Rate Optimisation builds on traffic you already have. This means you aren’t spending more money getting customers to your site, you are just doing a better job of converting them once they are there. Converting a higher percentage of your current visitors is much more cost effective than buying new customers.

OPTIMISATION IS ABOUT GETTING THE RIGHT KIND OF CUSTOMER

It is not about converting everyone that visits your site. You are targeting people who will love your product and tell everyone they know how great your business is, helping your marketing in the process.

MAXIMISE YOUR PROFIT

Profit is directly related to your conversion rate. If you are not paying more to get more conversions, that profit goes straight to your bottom line. In fact, doubling your conversion rate means halving your cost per new customer (or Cost Per Acquisition).

If you optimise your site to deliver what your customers want in just a slightly better or faster way, they won’t try to find it somewhere else. Talk to us today about the best place for you to start.

2018-05-19T22:46:31+00:00February 16th, 2015|Conversion Rate Optimisation (CRO), Online Stores, Websites|

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