The Conversion Funnel is the path visitors take to complete a conversion. This is sometimes referred to as Primary Flow. For your online store, the funnel may be:
We mentioned before that Conversion Rate Optimisation is based on analytics and using those numbers to design an action plan. Most people will get these numbers through Google Analytics, or another analytics service.
Let’s start by looking at the numbers we are planning to improve. Researching your Bounce Rate, Exit Rate, and Engagement Metrics, is the first step in really understanding your conversion rate.