A/B OR SPLIT TESTING
The testing of one interface element against another version of the same thing. Examples can be:
- A red button measured against a green button for effectiveness
- A checkout button on the right versus a the same button on the left
The testing of multiple variations of many different page elements in various combinations to determine the best performing elements and combinations.
Your Bounce Rate is the percentage of people who leave after viewing a single page. A high bounce rate is not a good thing. For some reason people aren’t finding what they’re looking for and they leave immediately.
You also have a specific Exit Rate for each page. It is the percentage of people who leave after viewing a particular page. Your exit rate lets you know the last page that users view before they leave. A high exit rate on a specific page could be an indicator of a problem.
AVERAGE TIME ON SITE
This really measures visitor engagement. The Average Time on Site of users gives you a general idea how long people stay on your site. A low average time on site means your visitors aren’t staying on your site long enough to complete a conversion.
AVERAGE PAGE VIEWS
Another Engagement Metric. It tells you how many pages the average visitor goes through before leaving. More page views can mean engagement. More page views, but no conversion can mean a lack of clarity in your conversion funnel.