We received our new business cards yesterday and it threw us into turmoil. The image was wrong. Not glaringly in your face wrong, but a little bit out. I neglected to bring the last few letters of our business name back into alignment after editing the ampersat in our logo. The result was a drop shadow on the ’t’.
It looked at best like a dirty smudge, at worst, as though our business name was ‘Arpas tart’. The idea of both made me feel ill.
This was an expensive mistake. 500 of these two-sided, full-colour, 420gsm laminated babies had put us out $121.00. Not a lot in the grand scheme of high quality business card printing, but still a lot of money to effectively throw in the bin, especially for a small family business.
Our turmoil was thankfully short lived. We stopped to breathe and asked ourselves; “What would we do if it was a client’s business card we had been responsible for proofing?” The answer was simple. Have it reprinted for them and wear the cost.