Keyword Research

Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products.

Start brainstorming potential keywords, and see how the competition looks by using Google AdWords Keyword Tool. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.

META TAGS

Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page. Google looks at your page title as a signal of relevance for that keyword. The same holds true for the description of that page.

CONTENT

Content is king. Search engines have stated that creating quality content is the best way to not only rank for keywords, but also create positive user experiences. It will also go a long way with making sure you’re educating your consumer, and being an authority in your niche will leads to boosts in sales. For more detailed information about creating Search Engine Optimised content, read our blog post, Writing SEO Friendly Content.

BACKLINKS

If content is king, then backlinks are queen. Remember, it’s not about which site has the most links, but who has the most quality links pointing back to their website.

Create the best possible website you can, so people talking about the products and services you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content.

PRODUCT IMAGES

When many consumers search for products in the search engines, not only are they looking at the “Web” results, but they’re also looking at the “images” results. If you have quality images of that product on your site and the file names contain relevant keywords, these images will rank well in search engines. This avenue will drive a lot of traffic to your site, as potential customers will click on that image to find your site.

With a little guidance, keyword research can be done by anyone. If you prefer to have someone else put in the time and effort on your behalf so you can concentrate on what your business does best, feel free to contact us to discuss your businesses needs.

2018-05-19T23:06:42+00:00December 8th, 2014|Search Engine Optimisation (SEO)|

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