Writing SEO Friendly Content

While Search Engine Optimisation strategy can be a complex undertaking, there are a number of things people can do on a basic, and for the small business, usually less time consuming and useful level.

WRITE RELEVANT CONTENT

The most important aspect of writing SEO friendly content is to write with your audience and your message in mind. If you’re playing games with your content to try and fool search engines, it will eventually be found and you’ll lose rank or even be banned. It’s much better to write content that is engaging and relevant to your topic.

REPETITION

Repetition is very important for SEO friendly content. Once you’ve chosen your keyword phrases, you want to repeat it several times throughout the page. Keyword research is key, so please take the time to look at our hints and tips on selecting your keywords.

AN EXAMPLE:
You might repeat your chosen keywords 2 times in the first paragraph, in every sub-heading, once in the main heading, 2-4 times more throughout the document, and at 2-3 times in links and image alt text on the page.

HIGHLIGHT YOUR KEYWORD PHRASES

Use bold, heading tags, and other emphasis HTML tags to highlight your keyword phrases. But don’t overdo it. You are writing for people not for search engines. Even search engines want to provide content that is interesting and informative for their customers.

PUT CONCLUSIONS AT THE BEGINNING

Another way to think of this is that you want your keywords to be denser towards the top of your article. If your page is about snow leopards, then the first mention of snow leopards should be in the title and first sentence. Don’t start using synonyms for your keyword phrase until the second or third paragraph.

USE LISTS INSTEAD OF PARAGRAPHS

Lists are easier to get your content into without seeming strange.

MAKE YOUR LINKS PART OF THE CONTENT

Use meaningful words and phrases in your links. A link containing your keywords will carry far more SEO weight than a generic ‘Click Here’.

INCLUDE SUB-HEADINGS & INCLUDE YOUR KEYWORD PHRASE

Use heading tags for your sub-heads, and repeat your keyword phrase.

PROOFREAD YOUR PAGES

Spelling and grammar errors make your content look unprofessional, so people are less likely to link to your page.

Businesses frequently only assess their content for Search Engine Optimisation in new website builds, but it is never too late to assess your content for SEO.

2018-05-19T23:11:29+00:00 November 24th, 2014|Search Engine Optimisation (SEO)|

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