Create and Deploy an Organic SEO Strategy

You can start putting an Organic SEO strategy into practice right now.

DECIDE ON A TOPIC. WRITE ABOUT IT.

Older SEO information will tell you to choose a main keyword phrase and aim for a specific keyword density. Unfortunately, Google and other search engines have changed their algorithms and ranking strategies and this strategy no longer works well. Instead, you want to write on a topic instead of just keywords.

You should still choose a main keyword (phrase) and include it in the title and a few times in the content. Then, using your main keyword (phrase), you need to come up with five to seven related keyword phrases to build your topic. If the main keyword phrase you want to target is “Business consulting” you might also use related keyword phrases like:

  • Large Business Consulting
  • Small Business Consulting
  • Tips for Business Consulting
  • Business Consulting Tools
  • How to start a Consulting Business

With more than just one keyword phrase, you can easily develop a topic for your content. This will give you the ability to provide higher quality content to the reader and gain better organic SEO.

ADD IMAGES & VIDEOS TO YOUR CONTENT

We mentioned before how important images and videos can be, but it needs to be a part of your overall SEO strategy. Whenever you can include a relevant image in a blog post, you need to do it. If it makes sense to use more than one image, you need to do it.

Note: When you use multiple images, do not use the same alt tag and title for each one. Instead, use related keyword phrases for additional images and make sure the alt tag and title make sense for each image.

CREATE A BLOG & START POSTING

Blogging is incredibly powerful, but only if you do it regularly. You may need to post once per day or just a couple times a month (this will depend on your customers and industry), but you need to be posting regularly. There’s little point in a blog that hasn’t had any new content for months or years.

SHARE, SHARE, SHARE YOUR CONTENT

Social sharing is incredibly powerful and comes with many added benefits other than just better organic Search Engine Optimisation. Every time you post to your blog, share it on every single social media site you use.

MAKE A PLAN. STICK TO IT.

This final tip for better organic SEO is perhaps the most important one. Building a website and blog with great SEO, takes time. It’s not an overnight thing. Using all of these tips consistently will help your organic SEO and will provide long-term benefits starting within a few months.

2018-05-19T23:20:14+00:00November 10th, 2014|Search Engine Optimisation (SEO)|

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