The goal of Google and all other search engines is to deliver the best possible search results for their users. Most users browsing the internet are looking for something. It could be a product, a solution to a problem or specific instructions for something. When the content on your website delivers that to those users, you get a much higher ranking on a Search Engine Results Page (SERP).

Organic search results are the listings on a Search Engine Results Page (SERP) that are the result of relevant content and good Search Engine Optimisation (SEO) techniques rather than paid advertising (Search Engine Marketing or SEM), or worse, SEO trickery. It takes a combination of good Information Architecture (IA), high quality relevant content and a strong social presence.

Organic Search Engine Optimisation (SEO), is the foundation of any successful sustainable web presence or online marketing strategy.


Organic SEO starts with the keywords and keyword phrases of your content. Content has to be high quality; poorly written content doesn’t rank well because it doesn’t give users a good experience. Remember, the goal of search engines is to deliver the best possible browsing experience to their users.

Without unique, relevant, well written content, you will not find your website ranking high in any search engine.


Using videos or image to enhance content can help you rank higher in search engines. Whenever you use a relevant image with your content, change the alt tag and the image title to match the keywords and keyword phrases you are optimising the page for. This way you score extra SEO points.

Search engines will also list the images in the “image” search category. This means, when somebody is searching for an image and they happen to come across yours, it would probably lead them to your website.

Videos are a very powerful way to deliver content. Providing a video with you written content gives the visitor a better experience (assuming the video is appropriate for the content). Videos sometimes get a higher ranking on Google than some written content does.

Images and videos are a great way to break up content. They keep users engaged and keep them on your site longer.


Blogging is a simple, but one of the most powerful organic search engine optimisation techniques. Every blog post provides the opportunity to get more traffic to your website. Blog posts help you build a community. If your blog post peaks a user’s interest, they might subscribe to your blog. You then have the opportunity to engage with them and sell your products and services.


If you want to rank high for your target keywords and keyword phrases, you must use social media and social bookmarking. By sharing your blog posts across the many social media sites, you increase SEO and get social traffic.

If somebody enjoys your content, they can like it and share it with all of their friends. This provides organic SEO benefits and more traffic.